Organizations constantly have to find new ways of doing things in order to maintain and improve on such standards already established. One of these ways may involve using applications and solutions to maximize sales and power marketing efforts so they can expand into unique markets. HubSpot Marketing Hub offers a broad array of features and tools that can assist businesses in achieving the highest standards of marketing to engage, capture, and delight consumers so they will either continue to use the product or will become customers. In-depth analysis and engagement statistics are provided by HubSpot Marketing Hub, which serves as a platform for marketing, sales, and customer support teams to collaborate and be successful.

Introduction to HubSpot

HubSpot can be summarized as an inbound marketing and sales tool that assists companies inbringing in customers, converting leads into sales, and closing deals. As it has many featuresthat assist businesses in achieving this with tools utilized by sales, marketing, and customer care teams all in one place, HubSpot helps you to maximize and simplify your inbound marketing efforts. Content creation, social media management and sharing, automated workflows, lead capture, customer relationship management, sales pipeline mapping, and performance tracking are some of the features that HubSpot provides.

Introduction to HubSpot Marketing Hub

A complete digital marketing solution, HubSpot Marketing Hub combines email marketing, campaign automation, and customer relationship management (CRM). It provides a wide rangeof features and capabilities and is easily scalable. The HubSpot Marketing Hub platform makes all of your marketing tools and data accessible and simple to use, ensuring that you are productive by saving time and obtaining the necessary context for giving each consumer a personalized yet distinctive experience. All online activity, including social media marketing, email campaigns, and blogging, may betracked and measured using the platform. Additionally, it may be used to create landing pagesand Calls-to-Action (CTA) on web pages and provide users with SEO tips as they type. It also serves as a content management system, enabling users to update the website’s material, improve search on the site, make it mobile-friendly, and customize it to the preferences of each user by utilizing the smart content tool.

For marketers of all company sizes and levels of experience, HubSpot Marketing Hub has excellent features. 8 of the HubSpot Marketing Hub’s top features are listed below:
 

1. Free CRM The major feature of HubSpot is its open-source CRM platform, which allows anyone to store contact information and manage interactions by observing client behavior. CRM is beneficial in conjunction with Marketing Hub services because they automatically update, track, and measure customer profiles to determine their levels of engagement throughout the customer journey. For instance, you may maintain track of contacts’information across many HubSpot objects, including contacts, companies, deals, and tickets, and all of this data is stored as properties on HubSpot object records. You can make better choices about leads, prospects, and customers when the CRM is used in combination with the HubSpot Marketing Hub features

2.  Landing Pages Landing pages are an essential component of any marketing campaign, and being ableto create them quickly without involving designers or developers is a significant timesaver. Marketers have the option of creating their own templates or using ones they havealready created. For marketers with little to no design or coding skills, the drag and drop editor makes it simple to move modules around and add text or images.Additionally, this functionality enables the creation of a form and a follow-up email directly within the landing page. As a result, marketers can work more effectively and spend less time producing assets for lead capture. Additionally, it does away with the requirement for numerous procedures in the development and use of a landing page for lead generation.

3. List Segmentation In HubSpot, you can make lists, which are collections of contacts in your database that match specific criteria. These contacts can be grouped based on a wide range of criteria, including page views, lead score, email interactions, number of interactions, form fills, most recent activity, or any other property that you save on your contact records. You may organize people using HubSpot lists for marketing or sales purposes, including sending emails, registering for workflows or sequences, grouping leads for sales or support teams, reporting, and much more.

In order to create customized and tailored experiences for leads, prospects, and customers, you must segment your contact database. HubSpot lists make it simple to be extremely exact in your segmentation of your contact database.
 

4. Email Marketers must need an email automation platform, and HubSpot’s does not disappoint because it has so many features and is integrated with your other marketing tools. Users of HubSpot’s email function can send mass emails that are personalized withcalls-to-action, links, and photos. Prior to sending your emails, you may use the tool to test them on various email clients and mobile devices. With regard to design, a drag-and-drop editor is available that enables marketers to modify templates as necessary depending on the sort of email they are sending without involving a developer for coding. In the email features, you can also access reporting tools that help you examine metrics like bounce rate, unsubscribes, open rate, and click-through rate over time and split out by email type. Team members can utilize their HubSpot lists to send emails and prevent recipients from getting them because HubSpot email is connected to the HubSpot CRM. If you wanted to send emails, for instance, you would need to combine that tool with the CRM you already use, which might not be very user-friendly for marketing teams.

5. Automated Workflow Marketers love HubSpot workflows because it’s simple to use, makes their life easier, and offers better experiences for consumers and prospects. Workflows also give businesses the ability to automate formerly manual operations, allowing them to grow as their teams and responsibilities do. HubSpot workflows can be used to complete tasks once or repeatedly as contacts or businesses match the required criteria. Marketing companies can leverage workflows for the following:

●Email nurturing programmes
●List creation and division
●Routing generates revenue
●Transferring or changing property ownership
●Internal notification transmission

Additional integration options for workflows include Zoom, Slack, and LinkedIn. With the Slack integration, you can instantly update your team on new leads or chat conversations, for example. The notification includes a link back to the relevant HubSpot page and is sent directly to a pre-selected Slack channel. With the help of the Linkedin Sales Navigator integration, you can send In Mails directly from HubSpot as well as copy information from Linkedin into CRM contact records. The Zoom integration is excellent for signing people up for upcoming meetings or webinars.

6. Social Media Integration and Management It is simple to plan and schedule articles with HubSpot’s integration with LinkedIn, Instagram, and Facebook because it enables users to link many accounts across platforms. Within HubSpot, posts may be created, modified, and scheduled. It’s crucial to note that the social tools have restrictions on analytics, tracking, and in-app capabilities; however, the ability to schedule and post from within HubSpot is asignificant plus.

7. Paid Ad Tracking Marketers may evaluate the effectiveness of their LinkedIn, Facebook, and Google Ads with the aid of HubSpot’s ad integration. Even though the tool doesn’t wholly replace your social media accounts or Google Analytics account for managing the advertising, it helps make daily performance metrics, maintenance, and attribution simpler and easier to understand – particularly for users who aren’t fully educated in Google’s ad platform. The ability to link that conversation back to contact information in your HubSpot CRM is the best feature of integrating your advertisements with HubSpot. This increases your visibility into what is actually driving conversions and revenue while providing ad statistics and attribution to all of your employees.

8.DashboardAny marketing team that wants to effectively report on their whole buying cycle, customers, and marketing interactions will likely need to use numerous platforms. However, if your entire team uses HubSpot, you may also conduct your reports on that system. To make reading and analyzing HubSpot reports, custom reports, and attribution reports easier, you can add them to a dashboard.

Users can modify those dashboards to choose different dates, email them to one another, or even make them private to limit access. Above all, dashboards make it simple to access and consult your customer and prospect data. Being able to access that knowledge easily and using it frequently will help you become a more knowledgeable and well-rounded marketer. 


Conclusion

 The advantages of employing HubSpot’s hubs cannot be emphasized because they can be coupled to boost your business to new heights because they cover all aspects of CRM. One of HubSpot’s tools, HubSpot Marketing Hub, was discussed in this blog article, along with some ofits important components. Before going into the HubSpot Marketing Hub, it also provides a brief introduction to HubSpot, highlighting some of its features, advantages, and use cases. The tools on HubSpot Marketing Hub are just a handful of the many accessible, but they all work together to let you share data across departments and use one platform to analyze data for quick and successful results.