The people who should use SEMRush are those involved in the marketing business side of things. That includes SEO specialists, PPC managers, social media managers, and content writers involved in marketing.
However, it is free for anyone to use who needs a tool suite that will handle their marketing needs. Thanks to more than 50 tools that it offers with data from over 140 countries. They can either try the basics of the tool suite itself or sign up for a 7-day free trial to fully experience what SEMRush can provide to their needs when it comes to marketing-related needs.
SEMRush provides its users with a lot of services that will greatly help those who are involved with SEO optimization and in the marketing business.